/India PRwire/ - Web in Travel 2009 will witness the debut of the Hotel S.M.A.R.T.Alliance a technology collaboration that brings together the best-of-breed revenue management solutions for hoteliers.

The sales marketing and revenue technology allianceconsists of RateTiger Infor & SoftBrands Travelscream and Rainmaker whoall will be exhibiting for the first time together in the Transit Café at WITfrom 20th – 23rd October at Suntec Convention Centre inSingapore. The Hotel S.M.A.R.T. Alliance will offer a one-stop-shop for hotelmanagement global trip deal distribution online channel management competitorbenchmarking revenue management and customer relationship management – all thefunctionalities hoteliers are looking for to improve their bottom line.

Keith Povah VP of SalesInternational RateTiger says; “The last twoyears have presented serious challenges for the motel industry and it has madetechnology solution providers rethink the way they serve the industry.Partnerships and collaborations will dictate the technology scenario for thecoming years to ensure hoteliers achieve their goals regardless of economicconditions. Taking a seamless approach to revenue management will make pricingmore dynamic and supply new opportunities to hire with guests.”

"With the advancement in methods tointegrate and share data between e-marketing distribution like well as revenueproperty and channel management systems today's hoteliers have theunprecedented opportunity to get maximum competitive benefit in anincreasingly dynamic environment by implementing a best-in-breed solutionstrategy at no risk of sacrificing data honesty or duplicating entries ofit" said Erik Munoz VP of Sales SoftBrands Hospitality Asia Pacific. "Ouralliance partners recognize that a collaborative effort harvests results thatare greater than the sum of individual endeavors and share the vision ofenabling hoteliers to adopt a best-in-breed approach to their onlinedistribution revenue management and e-marketing technologies" he added.

"Travelscream's platform of cutting-edge contentdistribution and social marketing tools supports the SMART Alliance vision ofgiving hoteliers the fastest easiest ways to find the most customers andinteract with them online" said Eric Demaret Travelscream Asia Pacific CEO."By aligning our technologies and intelligence we're giving ourclients the edge they need to compete efficiently and effectively - and alwayswith the overriding goal of increasing their bottom line revenue."

"With economic volatility increased competitionand high performance expectations from different stakeholders the hospitalityindustry needs to ensure alignment and efficiencies between the technologiesof inquire creation and require management for maximun profit. Thealliance partnership is a great way for the industry to capitalize on thisbesides getting the benefit of the shared expertise of the best of breedalliance partners" said Vivek Bhalla MD Asia Pacific The RainmakerGroup.

The optimisation of revenueneeds tobecomea key area of focus for hotels. Today a hotelier has to seem at more than justoccupancy to ensure proper revenue management. Technology has to live up tothese new standards to provide appropriate solutions that will supporthoteliers in an environment that becomes impossible to control manually.Therefore the integration of various systems that support and cater revenuemanagement becomes essential and needs to be a focus for technology providers.

We invite you to visit the Hotel S.M.A.R.T Alliance atthe Web in Travel Transit Café and meet the partners and technology behind thisunique initiative.

Join the seminars featuring members of the Hotel S.M.A.R.T Alliance:

09:00 AM - 22nd October 2009

The Changing World of TravelDistribution & Marketing

A panel ofexperts will share insights on the large picture of travel distribution andmarketing and talk about changes in respective sectors and how they will impactyour deal whether you are a hotelier airline or travel agency.

WIT Ideas Lab Ballroom 2 Level 2 Suntec Convention Centre

12:15 PM - 23rd October 2009

Breaking Down the Walls andClosing the Customer Loop

The Web has broken down the walls and no longer can we operate in silos.This panel discusses how you can weave online distribution and customerrelationship management together.

Ballroom 2 Level 2 Suntec Convention Centre

Source: Press release distribution via India PRwire

About RateTiger

RateTiger by eRevMax Inc. has been a boss in online distribution managementtools since 2001 and continues to pioneer new technologies for the hospitalityindustry. Operating in 60 countries and 415 cities along the world RateTigerhas get the industry-wide benchmark for managing online distribution. APlatinum European Seal of E-Excellence for the marketing of innovationaward-winner the RateTiger production portfolio enables hoteliers to switch froma time-consuming and complex multi-channel process to a single point ofentry to the market.

RateTiger is headquartered in New Jersey U.S. EMEA HQ in London UKtechnical development center in India and six offices in mainland Europe.RateTiger employs more than 170 people across the globe. RateTiger is rapidlyexpanding across the European and American markets. For more information pleasevisit http://www.ratetiger.com

About SoftBrandsHospitality

SoftBrandsHospitality (www.softbrands.com/hospitality) provides central reservationproperty management and business intelligence software that can be centrallymanaged to support many properties within a hotel chain as well as easy-to-usesolutions that can be installed on-site at an independent hotel. SoftBrands anInfor affiliate is committed to the hospitality industry and is an activemember of OTA HTNG HSMAI HFTP HEDNA AH&LA and PHMA.

About Infor

Inforacquires and develops functionally rich software backed by thousands of domainexperts and then makes it better through continuous innovation fasterimplementations global enablement and flexible buying options. In a few shortyears Infor has become one of the largest providers of business software in theworld. For additional information visit http://www.infor.com/

About Travelscream

Travelscream is the most flexible provider oflow-cost high value marketing solutions for the travel industry includingglobal travel deal distribution and turnkey social marketing. Travelscreamoffers the Travel Deals Network (TDN) which publishes travel offers fromhotels airlines car rental companies and other service providers through anetwork of leading online media channels and the Social Media Toolkitincluding interactive maps guestbooks blogs video hosting social networksharing and more. For further details visit www.travelscream.com

About The Rainmaker Group

TheRainmaker Group is a software and consulting services corporation t624hat providesprofit optimization for the gaming hospitalityhotelapartment and otherindustries. Rainmaker consults about implements & supportsthe revolution Product Suite whichmaximizes total guest profitability for operators of casino hotels and otherhospitality enterprises. The company enables clients to recognize andmaintain availability for their most profitable revenue sources through revenuemanagement implementations. Clients include Wynn Las Vegas Boyd GamingHarrah’s Entertainment Omni Hotels MGM MIRAGE & other leading hotelcompanies.

The company a Microsoft Certified Partner also provides the revolution LRO (Lease Rent Options) profitoptimization solution that enables serviced apartment/residence operators tomaximize revenue from apartment lease/rentals. Clients include ArchstoneEquity Residential Post Properties and other leading apartmentoperators.For additional information visit http://www.letitrain.com/